Research Outline

Advertising, Film, TV, and Photography Markets


To identify the annual cost in the US and globally for producing: Advertising/Commercials, (we want to see all of these numbers broken out, so we know how much was spent on making commercials) Films (independent AND studio), TV (including streaming platforms, cable, and network TV) and Photography markets.

To identify how many production companies, advertising agencies that make commercials, and animation studios/post production houses there are in the industry to include how many individuals work in the industry, how many producers are there? How many crew?

To identify the average cost of an ad on and what the average amount of money spent on cloud storage (dropbox, box, google drive) is by corporations?

Early Findings

Our background research on the annual or average cost of production in the various industries of advertising/commercials, films, television, and photography revealed insights. Here are key pieces of information we found:




  • The typical range of the production budget for high-end cable and streaming television shows in the U.S. is at $5 million-$7 million dollars an hour, and single-camera half hours on broadcast and cable range from $1.5 million to more than $3 million dollars.