Yelp

• This company recognizes active and helpful members of their community online and offline.
• Membership is based on a variety of factors: well written reviews and useful tips. 
• This group is called the Yelp Elite Squad. 
• Each year, members re-nominate themselves to maintain their membership in the high-quality ambassador group. 

Lululemon

• As an athletic clothing brand, they have created their programs around "local influencers, elite athletes, and outstanding yoga instructors."
• These personalities provide feedback on Lululemon's products and work together on various initiatives.
• In order to maintain a good relationship with their ambassadors, they support philanthropic projects and initiatives.

Red Bull

• Their student ambassador program is dubbed the Wings Team. 
• The aim here is to associate the brand with an exciting lifestyle and not just a drink.
• This team is able to reach Red Bull's immediate target audience and become a part of their daily routines.
• They identify individuals that reflect the brand's identity: excitement and energy.