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Research Outline
Prepared for Pinchas | Delivered August 5, 2019
Anti-Counterfeit Market Analysis
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Goals
To understand the anti-counterfeiting market in order to structure a business idea.
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Early Findings
The counterfeit fashion industry which includes clothing, textiles, footwear, handbags, cosmetics, and watches is worth about $
450 billion
globally.
Louis Vuitton budgets about
€15 million annually
for its fight against counterfeit product and they have an
internal legal department
dedicated to the fight.
Countries in the European Union lose about "
$27.7 billion of revenue
annually from counterfeit goods, according to official EU statistics." This represents about
10% of the total
gross sales in the industry.
Luxury brands in some countries have formed unions to fight counterfeit products. For instance, the Anti-Counterfeiting Group is a
"UK-based trade body
whose members include Burberry, Michael
K
o
r
s
,
H
e
r
m
è
s
and Jimmy Cho".
The Anti-Counterfeiting Group worked with the government in the UK "
to find more than 80,000
counterfeit items, with a total street value of £3.5 million (about $4.3 million), though this represents a tiny fraction of the overall trade in fakes in the UK."
Most luxury fashion brands are also part of the International Anti-Counterfeiting Coalition, however,
Gucci and Michael
K
o
r
s
walked
out of the group in protest after
A
l
i
b
a
b
a
was allowed to join the International Anti-Counterfeiting Coalition. Gucci and Michael
K
o
r
s
view
A
l
i
b
a
b
a
as
one of its major adversarie
s in their fight against counterfeiting.
We were unable to find data on how much Gucci, Tiny Cottons,
B
o
b
o
C
h
o
s
e
s
, and Michael
K
o
r
s
dedicate to fighting counterfeits annually during our preliminary research.
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