HOTEL SELECTION PROCESS

• Chinese travelers aim for luxury and authenticity choosing high-end hotels.
• This is particularly applicable in hotels that serve wealthy Chinese families with multi-generational members.
• In Malaysia, high-end hotels are preferred by 83% of international tourists compared to other kinds of accommodation.

BOOKING TIME FRAMES

• Around 24% of US travelers to the APAC region plan for their travel over 90 days in advance.
• Approximately 18% of travels from the US to APAC locations are already arranged 0 to 7 days prior to the trip.
• Around 25% of travelers within the Asian region book for their travel arrangements 0 to 7 days before the actual trip.
•  Twenty percent of all reservations of the Asians traveling within the region is done 90 days in advance.

BOOKING TOUCHPOINTS

• The highest number of travel bookings were done on Tuesdays with 64% of the travel searches done through desktop and 36% via mobile phones.

USER SEGMENTS

• Based on an analyzed persona that is representative of a traveler from the US to Asia, most visitors combine business and leisure trips.
• The persona also prefers looking at the websites of luxury hotels before booking one.
• He also looks at local travel guides to know more about the destination.
• The same pattern as the US traveler persona also emerged when analyzing a representative persona of an Asian inter-region business traveler.