Prepared for Max | Delivered March 4, 2020
B2B Brand/Company - Successful Podcasts
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Identify case studies of successfully branded B2B podcasts with metrics to demonstrate that the podcast has led to increased sales, leads generated, brand awareness, or other benefits.
produced a podcast called TGIM until
which aimed to reach ambitious entrepreneurs early in their careers. Through the podcast, Shopify hoped to
increase brand awareness
among this sector and increase the likelihood that they will choose Shopify for their e-commerce needs.
Shopify is currently producing two podcasts,
Shopify powers over
in 150 countries.
podcast and blog
, Shopify has defined its brand as the go-to destination for entreprenuers.
The producer of Shopify's TGIM podcast,
says that branded podcasts are not focused on short-term conversions, but developing a positive first-impression and relationship with a brand. This long-term approach explains the lack of clear metrics for the success of branded podcasts.
Other B2B Podcasts
has a podcast called On Life and Land, which increases brand awareness and brand engagement with its target audience by creating a sense of intimacy and authenticity.
, a digital marketing agency, has a podcast called the Digital Marketing Podcast.
Other B2B podcasts include
The Content Champion
Duct Tape Marketing
The Art of the Hustle