Research Outline

Title: B2B - Strategic Statements


To identify additional instances of strategic statements from B2B firms in Europe that include elements of "passion" or "hope."

Early Findings


  • Through our technical partnership with Ferrari, you’ll discover our shared passion for performance and how the research with Ferrari can change your drive.

McKinsey & Company

  • We are, always, looking for passionate people—share your passion with us, and let us know what excites you about an internship at McKinsey.


  • "Our corporate philosophy and the goals of our own work are closely aligned with making business families stronger and family businesses better. We strive for excellence and are passionate about what we do."


  • "Join us on a journey through passion, culture, insights and expertise."


  • "Deloitte team has passion for arts and provides services to art collectors, museums, art galleries, art brokers and artists."


  • "Delivering deepest emotions & passions to some of the greatest moments on earth."

Publicis Groupe

  • "Marcel’s passion for communication, for creating relationships between advertisers and consumers, transformed this new field into a thriving, respected profession - and his values: attention to others, respect, staying true to the product, customer satisfaction, quality and creativity continue to drive Publicis Groupe today."


  • "ASSA ABLOY Entrance Systems is on a journey of endless opportunities. A journey where committed and passionate employees are reshaping the industry, revolutionizing the business and redefining the future."
  • "It's also our hope that with this new system the quality of our complaints handling will be appreciated as improved."


  • "Work with passion to exceed customer expectations and earn their trust."


  • "The ROCKWOOL business strategy is driven by a passion for converting sustainable development challenges into business opportunities, through innovative products, solutions and partnerships."