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Research Outline
Prepared for YUSUKE | Delivered September 19, 2019
Baby Boomers: Travel Behaviors
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Goals
The number of baby boomers in the US that take trips longer than a month.
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Early Findings
Up to
60% of baby boomers in
the US took at least one trip "shorter than five nights" in 2018 while 23% said that their longest trip was less than five days.
Around
22% of baby boomers
in the US took a trip longer than seven days in 2018, the highest percentage when compared with other generations who took such trips.
For baby boomers who take trips,
around 11%
mentioned that the "financial burden of longer trips was a motivator to keep it short."
Baby boomers are the most likely generation to take longer trips. More than 50% of baby boomers took at least "
one mini-vacation
" in 2018. About 40% "did not t
ake any trips
that were shorter than 5 nights."
In general, Americans are now taking "
m
i
c
r
o
c
a
t
i
o
n
s
," also known as shorter trips. There is a decrease in the number of Americans
taking longer trips.
CONCLUSION
Currently, there are
74 million baby boomer
s in the US. Since 22% of them take trips longer than seven days, the conclusion can be arrived at that around 16.3 million baby boomers take long trips of more than seven days.
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