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Research Outline

Prepared for Ankur | Delivered September 21, 2019

Banks - Consumer Rewards Credit Cards: United States

Goals

To understand which banks in the US offer customer reward cards and what types of rewards they offer.

Early Findings

BANK CREDIT CARD REWARDS

FIFTH THIRD BANK
  • Fifth Third Bank's TRIO® Credit Card rewards it cardholders with 3% cash back at restaurants.
  • It also grants 2% on gas, grocery, and drug stores with up to $1,500 spend per quarter in several combined purchase categories.
  • It also offers 1% unlimited cash back on all other eligible purchases.
  • The rest of the required data points on other types of Fifth Third Bank's credit cards were all inputted in the linked spreadsheet.

CHASE
  • Chase has 28 types of credit cards that offer consumer rewards.
  • Its Chase Freedom Unlimited credit card offers unlimited 1.5% cash back on every purchase.
  • The rest of the required data points on other types of Chase's credit cards were all inputted in the linked spreadsheet.