Wonder

Research Outline

Prepared for Ankur | Delivered September 20, 2019

Banks - Consumer Rewards Credit Cards: United States

Goals

To understand which banks, in the United States, issue consumer rewards credit cards (which would include regional banks and national banks). To find out for each of those banks, whether they offer cash back or points, and if cash back, whether they offer above 1% back on any transaction types. Additionally, to know if it is points, do they offer above 1x for any transaction types, and what the approximate value per point is, and finally to know what kind of sign-up bonus they are offering. To have all of that in a Google spreadsheet.

Early Findings

 Chase issues consumer rewards credit cards. There are 28 in total. They include the Chase Freedom Unlimited credit card, the Chase Freedom credit card, the Chase Sapphire Preferred credit card, and the Chase Sapphire Reserve card. They all offer new card member offers, which is known as sign up bonuses.
 Citibank issues consumer rewards credit cards. There appear to be eight in total that encompass travel, shopping, fuel, lifestyle, and cash back.
 Bank of America issues consumer rewards credit cards. There are four in total. They include the Bank of America Travel Rewards card and the Bank of America Premium Rewards card.
 Wells Fargo issues consumer rewards credit cards. There are three in total. They include the Wells Fargo Visa Signature Card.
 Suntrust issues consumer rewards credit cards. There are three in total. They include the Cash Rewards Credit Card. 
 PNC issues consumer rewards credit cards. There are four in total. They include the PNC Cash Rewards Visa Credit Card and the PNC points Visa Credit Card.
 US Bancorp/U.S. Bank issues consumer rewards credit cards. There are eight in total. They include the U.S. Bank Altitude Reserve Visa Infinite Card and the U.S. Bank Cash+ Visa Signature Card.
 State Street Bank issues consumer rewards credit cards. There appears to be only one. It is called the Visa Rewards Credit Card. 
 Capital One issues consumer rewards credit cards. There are three in total. They include the QuicksilverOne Rewards card.
 Fifth Third Bank offers consumer rewards credit cards. There are three in total. They include the TRIO Credit Card.which offers unlimited cash back and endless rewards.
Summary Of Our Early Findings Relevant To The GoalsHere is the spreadsheet we have created that is set to viewable only. If approved we will make a copy of this and make it shareable and editable for our analysts.
Our first hour of research clearly showed that almost all banks, whether regional or national, offer consumer rewards credit cards.
We were able to provide 10 banks in the initial hour of research where we verified the fact that they do offer consumer rewards credit cards.
Please select one or more of the options provided in the proposed scoping section below.