Prepared for Nic | Delivered April 17, 2020
US Market Research
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To provide the market size, growth rate, future projections, and current trends in US Market Research. To also provide the profile of organizations that hire research companies, sponsor independent research, and/or subscribe to research products.
Market Size and Growth
The US Market Research industry is currently valued at
. It is expected to grow by a CAGR of
2.2% in 2020
. On average, the US Market Research industry grew
between 2015 and 2020.
primary negative factors
"affecting this industry are high competition and low barriers to entry." However, the "
expenditure is expected to positively affect industry revenue."
jobs in the US Market Research industry.
The total spend on social listening and analytics from market research budgets is expected to reach
It is expected that "market research
will replace a lot of the asking questions part of market research."
Experts think that "
will become mainstream in analyzing data for customer insights" by 2022.