In order to inform a business pitch, craft a demographic and psychographic profile of blue collar entrepreneurs including their income and education level; what kind of service they offer; the revenue or funding of the company they started; the number of years in business; number of employees; impact of their faith in their work; plans for growth; their online and media habits; what they are researching; and what they need the most for their business. If possible, focus on blue collar entrepreneurs that have started home services businesses who are open to educating other, non-traditional entrepreneurs.