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Research Outline
Prepared for Justin | Delivered December 17, 2019
Boutique Fitness Research
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Goals
Obtain insights that describe the outlook of the boutique fitness industry.
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Early Findings
Boutique Fitness Research
Currently, the
business of boutique fitness studios
has been on the rise.
These studios house a variety of fitness classes such as those involving "
indoor cycling, barre
, boxing, yoga" and others.
Memebrship to boutique fitness studios
rose by 121%
compared to traditional fitness studios that only saw an increase of 15%.
Boutique brands are expecting a boom because they have turned into a "
go-to social destination
."
About
78%
of those surveyed tend to enroll in new exercise classes with their friends.
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