Research Outline

Boutique Fitness Research


Obtain data on the top players in the boutique fitness industry.

Early Findings

Boutique Fitness Research - Top Players

  • The Orangetheory Fitness was founded in Florida by Ellen Latham in 2010.
  • It has around 160 employees.
  • The company provides its signature workout routine for its customers with the guidance of professional instructors.
  • It has around 1,100 operating studios in 49 states in the US and in 22 countries such as the "U.S., Canada, U.K., Australia, Mexico, Dominican Republic, Colombia, Japan, G.C.C., Israel, Peru, Chile, and others. It is currently developing around 500 additional studios.
  • The company offers its "Perfect Package" workout that is guided by its instructors and integrated with the Orange Zone technologies.
  • It provides various types of gym equipment and the services of its professional coaches.
  • The rest of the details were inputted in the shared spreadsheet.