Prepared for Philip | Delivered July 20, 2019
Boutique Hospitality Trends Asia-Pacific
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To find a list of trends in the boutique hospitality industry, with a focus on the Asia-Pacific region. These trends will be used to build a hotel marketing plan.
Travellers to Asia-Pacific are looking for new and
In the time of Social Media, they expect these experiences to be
. This puts pressure on hotels to constantly improve and diversify their services to surprise their c
lients and impress them.
More affluent tourists in Asia-Pacific tend to spend more on
experiences than on hotel
accomodation, which shows that what they are looking for essentially is a unique and original service.
One of the trends of boutique hotels in Asia-Pacific is to be
with a commitment shown to protect the environment and to be sustainable. An example is a hotel in Bangkog who has decided to
ban single-use plastics.
These hotels tend to offer vegan options, and source their
There is a growing market in Asia-Pacific for "
Lifestyle hotels", t
argeting millenials and with a strong focus on the comfort of mind and body.
Customers want to
experience the culture
of their destinations, even in their accomodation, and
seem to be the type of hospitality services that allows them to do so. To satisy this demand, some boutique hotels are working towards
creating local experiences
in their facilities, mainly in the culinary field. These hotels can also tailor their design to
customers into their destination.
Boutique hotels are also focusing on providing the
for their clients, such as AI travel assistants, smart rooms and internet access, as customers use these tools to plan their trips.
Technology can also be used to make the experience of
checking in and out
of a hotel a more enjoyable and seamless experience.
The popularity of
boutique hotels in China
is growing with customers being attracted by their superb location, style and unique services.