To find information on the overall brand positioning of Cook Compression's competitors i.e. ValuePart Inc., Crown Automotive Sales Co Inc., LMS, Inc., and Ariel. Also, to do a deeper dive on all seven competitors of Cook Compression i.e. Melton Industries, New GM Parts, Compressor Products International, ValuePart Inc., Crown Automotive Sales Co Inc., LMS, Inc., and Ariel in regards to positioning.