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Research Outline
Prepared for Ariella | Delivered November 13, 2019
Business Forecast
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Goals
Provide information to support a new product idea related to Yep and Foursquare, that will allow for market sizing, financial model, and projected project revenue. Provide any spreadsheets or presentations used by Yelp or FourSquare to raise funds.
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Early Findings
Yelp has approximately
178 million
visitors per month.
There are over
171 million reviews
contributed by Yelp users across all industries on the website.
45%
of all consumers check reviews on Yelp before visiting a business.
Businesses that advertise on Yelp generate average annual revenues of over
$23,000 from the site
, and businesses with free listings also generate an
average of $8,000.
Yelp has a net revenue of
$244 million in 2018,
a net income of
$32 million,
and adjusted
EBITDA of $53 million
.
There were
50 million monthly active users
by the end of 2018.
Foursquare is used by
13%
of adult social media users, and
26%
of those in the 18-24 year old age group.
Foursquare had a valuation of
$300 million
at the end of 2018.
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