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Research Outline

Prepared for Jake | Delivered February 22, 2020

Coaching Market in the US

Goals

To determine the total addressable market of career coaching, business coaching, and personal coaching in the US in order to supplement information needed to build a career coaching marketplace.

Early Findings

Career Coaching

  • The market size of job training and career counseling in the US in 2020 is valued at $15.1 billion.

Personal Coaching

  • The market size of personal coaching in the US was valued at $1.02 billion in 2016 and is expected to reach $1.34 billion by 2022.
  • Personal coaching is a segment of the larger personal development (aka self-improvement) industry, which was valued at $9.9 billion. The industry "is largely comprised of affluent Baby Boomers and female customers, especially for programs related to relationships, weight loss, exercise, spirituality, and Far Eastern topics."
  • As per IBISWorld, the market size of life coaches in the US was valued at $1 billion in 2019.

Business Coaching

  • The market size of business coaching in the US is valued at $15.6 billion in 2020.
  • The industry has grown at a year-over-year growth rate of 3.7%. The market size of the Business Coaching industry in the US increased faster than the Educational Services sector overall.