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Research Outline

Prepared for Hadassah | Delivered December 14, 2019

Chinese Learning Apps

Goals

To determine the market size for Chinese learning apps-more specifically, for Chinese learning apps that focus on vocab, what percentage of the market is beginner users versus advanced users, and the average length of time people spend per day and in their lifetime on a Chinese learning app.

Early Findings

  • The online education industry market in China, which equaled 156 billion yuan in 2016 is forecast to equal 270 billion yuan (US$41 billion) in 2019, growing 20% annually.
  • In 2018, approximately 179 million people in China were participating in online learning. The online education industry market equaled approximately 300 billion Yuan in 2018 and is expected to grow rapidly, reaching 714 billion Yuan by 2025.
  • A Chinese adult spends, on average, 27 minutes per day on education.
  • Chinese men spend, on average, 28 minutes per day on education.
  • Chinese women spend, on average, 27 minutes per day on education.
  • Chinese citizens living in urban areas spend, on average, 29 minutes per day on education.
  • Chinese citizens living in rural areas spend, on average, 24 minutes per day on education.