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Research Outline
Prepared for Tomonari | Delivered November 25, 2019
Collecting Consumer Psychographic Data
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Goals
Provide information on what startups and companies are collecting consumer
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data, in order to understand the business model of existing startups in the space as well as explore potential business alliances.
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Early Findings
It's noted
that most search engines and many online platforms and mobile applications have permission to collect psychographic data from users, and that data is often sold to marketers or other companies.
For example, Facebook has partnerships with
many data brokers
including Epsilon,
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, and
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.
CaliberMind
is a startup that uses machine learning and human language analysis to build psychographic data profiles.
Video advertising company
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compiles and uses psychographic segmentation to fine tune their advertising strategy.
Confused
uses psychographic data to predict car insurance risk and predict likelihood of accidents.
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combines a mobile platform with AI and integrates Facebook's psychographic data to support companies and influencers who wish to increase their online engagement.
Company
StatSocial
also compiles and sells psychographic data to marketers.
OzoneAI
is a startup that wants to give users power over their psychographic data, allowing users to be directly paid by the companies that buy access to it.
Other startups noted to use psychographic tactics include
Five and Merchant IQ.
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