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Research Outline
Prepared for Jessica | Delivered May 12, 2020
Common Search Terms, IO Psychologists
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Goals
Create a list of keywords and search terms commonly Googled by IO psychologists who are trying to get a better feel for their job duties as well as research information relating to their job.
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Early Findings
Overview
Search trends
suggested that there are more aspiring IO psychologists searching for professional development resources than existing psychologists, which makes it challenging
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specifically what searches were specifically googled by IO psychologists.
In order to triangulate which of these searches are most likely to be IO psychologists, we filtered for any searches related to seeking a degree or education leading to this profession, such as searches for university programs or related to educational paths. Below we've included these
filtered search trends.
Search Trends
As noted, the top related Google
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for the term 'IO psychology' is '
masters in IO psychology'
, suggesting that most searching the term directly are seeking formal education resources.
Google Scholar
also came up as a related search, suggesting those doing research are using this academic tool.
Under similar term 'organizational psychology', related search terms included
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, and perception.
Under similar term health psychology, related search terms '
experimental psychology' and 'health belief model'
were trending.
Additional Relevant Data
We also found that the terms 'IO psychology' and 'organizational psychology' both had
higher search rates
in the state of New York.
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