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Research Outline
Prepared for MJ | Delivered October 8, 2019
Competitive Analysis
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Goals
Obtain information on the industry verticals and the sizes of the target companies of Digital Realty and Vantage Data Centers. The information will be used to draft a messaging strategy.
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Early Findings
DIGITAL REALTY
The top five industries that use Digital Realty's solutions are the following: construction
-
42 companies (13%)
; computer software
-
37 companies (11%)
; real estate
-
21 companies (6%)
; financial services
-
20 companies (6%)
; and information technology and services
-
18 companies (5%)
.
The following are the employee size breakdown of the Digital Realty clients:
39% are large
(
>1,000 employees
);
37%
are medium-sized (
50 to 1,000
employees); and
21%
are small (
<50
employees).
In terms of company revenues, the following are the size breakdown of the company's clients:
38%
are small (
<$50 million
),
17%
are medium-sized, and
38%
are large (
>$1000 million
).
VANTAGE DATA CENTERS
The top five industries that use Vantage Data Center's solutions are the following: construction
-
computer software
-
18 companies (21%)
, information technology and services
-
9 companies (10%)
, financial services
-
8 companies
(9%)
, and banking
-
5 companies (5%)
.
The following are the employee size breakdown of the Digital Realty clients:
16%
are small (
<50
employees);
32%
are medium-sized (
50 to 1,000
employees); and
43%
are large (
>1000
employees).
In terms of company revenues, the following are the size breakdown of the company's clients:
35%
are small (
<$50 million
),
8%
are medium-sized, and
43%
are large (
>$1000 million
).
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