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Research Outline
Prepared for MJ | Delivered October 7, 2019
Competitive Analysis
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Goals
To understand the target audiences for Compass Data Centers, Equinix, CoreSite, Tierpoint, Digital Realty, Vantage Data Centers, Align, and Stack in terms of verticals and company size for the purposes of informing a PR messaging strategy.
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Early Findings
The audiences for Compass Data Centers, Equinix, CoreSite, and Tierpoint in terms of vertical and company size are below.
COMPASS DATA CENTERS
Compass Data Centers offers solutions for
cloud and SaaS providers
,
colocation providers
, and
telecom providers
.
Compass Data Centers has worked with the following companies:
StackPath: Approximately
300 employees
.
Windstream Communications: Approximately
11,945 employees
.
American Electric Power: Approximately
17,582 employees
.
Iron Mountain: Approximately
25,000 employees
.
CenturyLink: Approximately
45,000 employees
.
Cyxtera: Approximately
1,100 employees
.
Compass Data Centers' audience appears to be companies with more than 15,000 employees in the cloud, SaaS, colocation, and telecom verticals.
EQUINIX
Equinix's top industry vertical is computer software, with
449
of its companies in this vertical.
Other top verticals include information and technology services (
282
companies), retail (
234
companies), financial services (
215
companies), restaurants (
213
companies), construction (
202
companies), telecommunications (
136
companies), marketing and advertising (
128
companies), hospitality (
105
companies), and real estate (
93
companies).
Most of Equinix's clients (
986
) have between 10 and 50 employees. Another
575
clients have between 50 and 200 employees. Another
319
clients have between 1 and 10 employees and
281
clients have between 200 and 500 employees. The smallest number of clients (
63
) come from companies with 5,000 to 10,000 customers.
CORESITE
CoreSite has solutions for
cloud services
,
IT providers
,
digital media providers
,
financial services
,
healthcare providers
,
network providers
, and
SaaS providers
.
CoreSite has worked with the following companies:
Voxility: Approximately
40 employees
.
SMI Corporation: Approximately
45 employees.
Aptinet: Approximately
4 employees
.
Telia Carrier: Approximately
20,700 employees
.
ACI Solutions: Approximately
40 employees
.
SupplyFrame: Approximately
250 employees
.
Paul Hastings: Approximately
1,000 employees
.
CoreSite's audience appears to be companies with 100 or fewer employees (although there are some clients with many more employees) in the SaaS, cloud, IT, digital media, financial services, healthcare, and network provider verticals.
TIERPOINT
Tierpoint offers
solutions
for healthcare providers, IT, sports teams, restaurants, media, financial services, retail, and food & beverage companies.
Tierpoint has worked with the following companies:
Potbelly: Approximately
7,400 employees
.
NHL: Approximately
2,210 employees
.
Mood:Media: Approximately
636 employees
.
GSK: Approximately
96,462 employees
.
Tommy Bahama: Approximately
437 employees
.
Hewlett Packard Enterprise: Approximately
60,000 employees
.
ActiveHealth Management: Approximately
400 employees
.
AAA: Approximately
40,000 employees
.
Webster Bank: Approximately
3,400 employees
.
Walgreens: Approximately
354,000 employees
.
Tierpoint's audience appears to be companies with between 400 and 5,000 employees (although it has quite a few clients that are much bigger than that) in the healthcare, media, and retail verticals.
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