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Research Outline
Prepared for Philip | Delivered August 2, 2019
Competitive Landscape: Luxury Hotels
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Goals
To gather competitive insights on some luxury hotels, such as room rates, main features, and Tripadvisor ratings. This information will be used as material for a briefing.
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Early Findings
Hotel "Les Bains" - Paris
"Les Bains" is a
5-star boutique
hotel located in Paris.
The hotel boasts
39 rooms
that are split into 7 different categories from "Classique" to "Suite les Bains".
It features a famous
night club
and an
indoor swimming pool.
The hotel has also a
restaurant, bar and banquet
room for hire.
Prices for a night in September range from
392 euros
for a "Classique" room to
1484 euros
for a Suite with Terrace.
It has a rating of
9.0/10 in Booking
and
4.5/5 in Tripadvisor.
Hotel Moxy - NYC
This 35-story hotel is located in the iconic area of
Chelsea i
n New York City.
It boasts a glass-enclosed rooftop lounge, and an
Italian café, restaurant
and cocktail bar amongst its features.
Many different activities are provided at the hotel such as
DJ concerts, rooftop
fitness, floral workshops, and pizza-making classes.
Standard room rates start at
$450/night
up to $529/night.
It has a rating of
4.5 on Tripadvisor.
Roxy Hotel - NYC
This Tribeca hotel has 1
0 types of rooms
, from Superior King to Penthouse.
The hotel features a
Cinema
and a variety of
drinking and dining
areas.
It also has a fitness
centre, free bikes
and lives events.
Rooms rates start at
$487/night
for a Superior King, up to $1,087 for a Deluxe One Bedroom Suite.
The Roxy has a
5.0 rating o
n Tripadvisor.
The Palms - Las Vegas
The Palms offers different accommodation options, from
house rooms
to Sky Villas.
It boasts a
casino,
hosts
concerts, shows,
and features many
fine dining o
ptions.
Rooms start at $75 for an Ivory Tower Run of House room.
The hotel has a rating of
4 on Tripadvisor.
The Standard - London
The Standard hotel in London features
266 rooms in 42
different styles.
It is located near a landmark
train station
in London.
The hotel has
11 types of rooms
, from Single to Suite with terrace.
It features a
restaurant, bar,
and even a recording studio.
Prices start at 270 euros/night for a Double with no window to
1,018 euros/night
for a Suite with terrace.
It has a rating of
5 in Tripadvisor.
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