Research Outline

Competitive Landscape: Luxury Hotels

Goals

To gather competitive insights on some luxury hotels, such as room rates, main features, and Tripadvisor ratings. This information will be used as material for a briefing.



Early Findings

Hotel "Les Bains" - Paris

Hotel Moxy - NYC

  • This 35-story hotel is located in the iconic area of Chelsea in New York City.
  • It boasts a glass-enclosed rooftop lounge, and an Italian café, restaurant and cocktail bar amongst its features.
  • Many different activities are provided at the hotel such as DJ concerts, rooftop fitness, floral workshops, and pizza-making classes.
  • Standard room rates start at $450/night up to $529/night.
  • It has a rating of 4.5 on Tripadvisor.

Roxy Hotel - NYC

The Palms - Las Vegas

The Standard - London