Advantages of using influencers

• Working with an influencer whose niche aligns with company offerings enables the business to effectively target consumers. For example, a company selling sport shoes partnering with a fitness influencer maximizes its chances of reaching the right audience, since the audience of a fitness influencer are likely sport enthusiasts. This increases conversion rates.

• Followers usually trust influencers. Trust takes a long time to form and, when influencers talk about a new brand, the audience finds it easier to trust the brand, according to Shane Barker. Thus, this type of marketing makes the audience more likely to try the product.

Advantages of using content creators

• Apart from online promotion, content creators have experience in various fields that a company can use, such as design or writing. As such, content creators can also help companies create successful logos or create convincing testimonials, together with social media promotion.