B2B SaaS Platforms Demo Process

•  Quicksprout's Crazy Egg solution aims to improve the websites of retail companies, digital agencies, and education firms with its technology solutions.

• When creating the demo script for Crazy Egg, Quicksprout ensured that the demo script is shorter than 2-3 minutes. The company mentioned that scripts longer than this can make the audience lose attention.
• The company further advised that company introductions should be "short and sweet."
• For the demo of Crazy Egg, Quicksprout was able to shorten the time by showing a short heatmap on why the audience's businesses are not converting and how it can help.
• As a result of this shortened demo approach and other marketing tactics employed by Quicksprout, its Crazy Egg product was able to acquire 100,000 users with just a $10,000 marketing spend.  

Summary of Findings

• Our one hour of research provided the case study of Quicksprout's shortened demo tactic to market its Crazy Egg platform solution to its business customers.
• We also presented how this shortened script and Quicksprout's marketing approach helped contribute to the increase in the number of users of Crazy Egg.