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Research Outline

Prepared for Eitan | Delivered June 1, 2020

Corporate eLearning Market

Goals

Build a competitive analysis of the market for corporate eLearning in Europe and the U.S. in order to better understand which market has the greatest potential for success. This should include an overview of the market size (broken down by country for Europe), key players (Coursera, Plurasight, Udemy, Udacity, Degreed, etc.) and their respective market shares, other information relevant to the market in the stated geographic regions. It will NOT include data related to learning management systems (LMS) unless they are relevant to the competition of the market.

Early Findings

Global eLearning Market

  • By the end of 2020, Docebo estimated that the global market size for corporate eLearning would amount to approximately $31B in revenue, with an annual CAGR of 11.41% between 2016-2020.
  • For reference, the total global market size of eLearning in general (corporate and academic combined) was expected to reach $240B by 2020, meaning that corporate eLearning held 12.92% of this global industry.
    • Calculation: [$31B global corporate eLearning] / [$240B global eLearning] * 100% = 12.92%
  • Docebo also noted that the major providers of packaged/off-shelf eLearning courses include:
  • The most popular content for corporate eLearning packages and courses include:
    • Job-specific technical skills — 27%
    • Job-specific soft skills — 13%
    • Compliance (ethics, safety, policy, etc.) — 13%
    • Leadership development/succession planning — 11%
    • Products and service knowledge — 9%
    • General business acumen — 5%
    • Development of high potential employees — 5%
    • Performance support — 4%
    • Non-employee training (i.e. extended enterprise/e-commerce) — 3%
    • Other — 2%
  • The most popular subjects for corporate elearning products are:
    • Business and management — 16.8%
    • Science — 11.3%
    • Social sciences — 10.8%
    • Computer science — 9.74%
    • Humanities — 9.41%
    • Education and teaching — 9.36%
    • Health and medicine — 8.27%
    • Programming — 7.44%
    • Art and design — 6.73%
    • Engineering — 6.11%
    • Mathematics — 4.09%
  • The key goals and priorities of corporate eLearning around the world include improving productivity/performance (90%), converting knowledge into business outcomes (69%), and education/growth of employees (67%).
  • The most important qualities that employees are looking for when working to choose a provider for their corporate eLearning goals are:
    • Social/collaborative tools — 43%
    • Mobile delivery — 41%
    • Data analytics — 36%
    • Virtual classrooms — 29%
    • Content management — 28%

U.S. eLearning Market

  • By the year 2020, Docebo estimated that the U.S. market size for corporate eLearning would reach $31B in revenue.

Europe eLearning Market

  • In 2016, the market size of corporate eLearning in Western Europe amounted to approximately $8B in revenue, while in Eastern Europe it was only valued at $1B. The CAGR of this industry was estimated to be about 9% between 2016-2020.
  • The United Kingdom is by far the largest purchaser of corporate eLearning content, while Russia is the main buyer in Western Europe.