Prepared for Joao | Delivered October 22, 2019
Business Benefits of Crawlers/Scrapers and RPA
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To collect data on how the use of web crawlers/scrapers and/or RPA can benefit businesses in terms of increased revenue, productivity improvements.
Definition of Terms
Web crawler - according to Tech Target, a web crawler is "a program that
visits websites and reads
their pages and other information in order to create entries for a search engine index." Web crawlers are typically used to
collect information from a website
and the links that are related to the website.
Web scraper - web scrapers are applications that process the HTML of a web page so as
to extract data for manipulation
Robotic Process Automation (RPA) - according to Tech Target, RPA "is the use of software with artificial intelligence (AI) and machine learning capabilities to handle high-volume, repeatable tasks that previously required humans to perform." These tasks include queries, calculations and maintenance of records and transactions.
Web scraping is an important tool that businesses can use in
market research strategy
i.e. to find and
utilize data and information
from target websites that can be the websites of competitors.
Web scrapers and crawlers perform a similar function of
from websites. This capability can play an important role in various business components that include
market research, lead generation,
search engine optimization, online presence, and financial strategy.
On the other hand, RPA
that if used properly can benefit businesses on various fronts. The benefits of RPA to business include
enhanced commercial outcomes
, reduced costs and operational risks, reduced paper use/waste to decrease output variability,
improved employee engagement
, better customer experience,
flexibility and simplicity
, and business analytics and insights.