Income breakdowns for influencers with over 100,000 followers (social media posts, merchandise, touring)

• The top influencers can earn six figures for brand campaigns.
• Influencers with over 500,000 followers can earn anything between $15,000 to $200,000 per post on YouTube.
• On Instagram, the pay rate per post is from $8,000 to $75,000 for influencers with over 500,000 followers.
• On Facebook, the pay rate for the same type of influencer is between $5,000 to $60,000.
• Twitter posts pay at a rate of $2,000 to $20,000. 

Income breakdowns for micro-influencers (social media posts, merchandise, touring)

• Micro-influencers are defined as having between 1,000 to 100,000 followers. 
• The baseline rate for Instagram posts is estimated at 1% of their follower count, which means between $10 to $1,000 per post for micro-influencers.
• A survey conducted by Kite on micro-influencers found that 73% of the respondents made money from sponsorship or sponsored content, 66% from social media posts, 33% from brand endorsements, 30% from banner ads, 28% from speaking or guest appearances, 21% from branded merchandise, and 8% from TV and radio show appearances.
•  38% of respondents rated sponsorship or sponsored content as their top source of revenue, compared to 18% for social media posts,6% for merchandise, 3% for guest or speaking appearances and 1% for TV and radio show appearances.

Income breakdowns for nano-influencers (social media posts, merchandise, touring)

• New influencers can earn anything between a couple of hundred to a few thousand dollars for Instagram posts.
• The baseline rate for Instagram posts is estimated at 1% of their follower count, which means between $10 to $100 per post for nano-influencers, defined as having between 1,000 to 10,000 followers.

Summary of Finding

• After an hour of research, we managed to find some data points about the rate per post on Social Media for different types of influencers.
• We also found data on the most popular ways a micro-influencer can make money.