Prepared for Brandon | Delivered March 20, 2020
Earners from Social Media Ads
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Determine how much people claim to be making from influencing a social audience, including people like celebrities who do not characterize themselves as influencers but make money doing so.
YouTube accounts with
more than 7 million
followers typically earn $300,000 per post.
1,060 YouTube accounts
with 7 million followers or more. Most of these accounts are not famous for being influencers, but for being artists,
, comedians and more.
The most popular
on YouTube include gaming, lifehacks, celebrity gossip, news, and spoofs.
Facebook accounts with more than 7 million followers can expect an average of
$187,500 per pos
Instagram accounts with over 7 million followers can expect to earn an average of
$150,000 per post.
The top six
on Instagram as of 2019 were Kylie Jenner, Ariana Grande, Cristiano Ronaldo, Kim Kardashian, Selena Gomez, and Dwayne Jonson, respectively. Jenner charged approximately
per post and Johnson charged
Each of these celebrities is paid much more for a post than the highest-paid influencer,
who makes approximately $144,000 per post.
Snapchat accounts with 7 million or more followers earn an average of
$150,000 per post
Twitter accounts with 7 million or more followers earn an average of
$60,000 per post.