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Research Outline
Prepared for Greg | Delivered February 8, 2020
Fake News
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Goals
To obtain information on the demographics that are most influenced/impacted by "fake news", those that that care the most about "fake news" and those that are actively seeking solutions for how to measure "fake news."
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Early Findings
According to industry sources,
social media has intensified
the impact that fake news has on people.
Study findings reveal that
young people are more receptive
and react more emotionally to negative political news on social media.
Research also shows that
older people are four times more likely
to share fake news on social media, and thios could be linked to their inability to discern fake news from factual news.
A study
conducted by a group of students
from Colorado State University found that age, education, sex, and political affiliation predict understanding of “fake news” and satire.
A Princeton University study also found that
individuals who are 65 years and older
are times more likely to share fake news than those aged 18-29.
According to the authors
of the study, “it is possible that an entire cohort of Americans, now in their 60s and beyond, lacks the level of digital media literacy necessary to reliably determine the trustworthiness of news encountered online.”
Findings also reveal that
82% of Americans
say they are concerned about fake news and its impact on the credibility of real news and information, with 47% saying they are “very” concerned.
The high level of concern is
common to both genders
and increases with age.
Demographically, the most likely to be
concerned are the oldest cohorts
in America, the urbanites and suburbanites, and college-educated Americans.
The view that
fake news causes incivility
in America is consistent across gender and generation. They believe fake news stirs up emotions such as anger, confusion, anxiety and disengagement, all leading to greater incivility and polarization.
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