Wonder
Log in
Research Outline
Prepared for Hassan | Delivered January 19, 2020
Drag Queen Research - United States
Review your project details
Goals
Understand how many drag queens there are in America, how big the prospective drag beauty market is, what the buying habits are, and what wig styles are most popular.
View less
Early Findings
Estimated Drag Queens In the US
In 2018, there was approximately
50,000 attendees
at the New York and Los Vegas DragCons, respectively.
Ru Paul's Drag Race, a popular drag queen competition reality show, has an average of
723,000 viewers.
Drag Queen Beauty Market Size.
In 2018, the beauty market driven by sales at DragCon was worth
$8.2 million USD
from the New York and Los Angeles alone.
Some top brands that are featured at
DragCon
are
S
u
g
a
r
p
i
l
l
and QVC darling Mally Beauty.
The overall global men's personal care market it's expected to reach
$166 billion USD
in 2022.
Approximately
40%
of men aged 18-22 want gender neutral beauty products.
View less