Prepared for Hassan | Delivered January 19, 2020
Drag Queen Research - United States
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Understand how many drag queens there are in America, how big the prospective drag beauty market is, what the buying habits are, and what wig styles are most popular.
Estimated Drag Queens In the US
In 2018, there was approximately
at the New York and Los Vegas DragCons, respectively.
Ru Paul's Drag Race, a popular drag queen competition reality show, has an average of
Drag Queen Beauty Market Size.
In 2018, the beauty market driven by sales at DragCon was worth
$8.2 million USD
from the New York and Los Angeles alone.
Some top brands that are featured at
and QVC darling Mally Beauty.
The overall global men's personal care market it's expected to reach
$166 billion USD
of men aged 18-22 want gender neutral beauty products.