Wonder

Research Outline

Prepared for Ramon | Delivered February 23, 2020

ECommerce Marketing Strategies

Goals

To identify 15-20 actionable marketing strategies (1 sentence per strategy) on what ecommerce brands can do in the key areas of: products, audience, paid channels, and user-generated content with a first focus on Shopify in order to provide actionable ecommerce marketing tips that build brand awareness, reach audiences, and ultimately drive sales.

Early Findings

Our initial research focused on Shopify to provide 15 actionable ecommerce marketing tips that build brand awareness, reach audiences, and ultimately drive sales. Here are key pieces of information we found:
ShopifyShopify has a variety of actionable marketing strategies that build brand awareness, reach audiences, and ultimately drive sales.
Encouraging user-generated content like selfies, videos, and write-ups is the easiest way to engage with customers while they create content featuring products.
 Collaborate with influencers to leverage the massive fanbase of celebrities and bloggers and reach an audience with posts about products or by featuring them in advertisements.
 Create a loyalty program that encourages customers to return to the store and buy more products. 
 Partner with a charity to add a more altruistic element that will associate brand awareness with goodwill and make people more inclined to purchase products.
 Offer promotions and discounts to encourage customers to shop even more because of the sale. 
 Utilize email marketing that is personalized with targeted content to reach an audience.
 Create a Guerrilla campaign  that shocks or surprises to reach an audience with an advertisement (usually outdoors) that has a twist. 
 Launch contests and giveaways to reach an audience. 
 Feature customer testimonials with customer reviews that are printed out and displayed alongside the product itself to help drive sales.
 Release an emotional ad that reaches an audience on a deeper level and helps them permanently associate positive emotion with brand awareness.
 Utilize affiliate marketing by paying affiliates or third party members to promote and sell products. 
 Set up a pop-up store as a temporary retail or event space to command a lot of attention, drive sales, and reach out to an audience around high-traffic areas. 
 Start a blog to write about products with good content that reaches out to a wider audience and appeals to everyone.
 Maximize social media engagement to reach an audience and help drive sales with customized ads for each platform to engage with each user and aim for virality. 
 Create a referral program  from existing customers to help drive sales and gain new customers through referrals or word of mouth in exchange for rewards.