Cards Against Humanity

• The original Cards Against Humanity (CAH) started as a print-at-home game before they became available at big box stores.
• They will be releasing a “Family Edition” printable beta for children and adults for free.
• The box games are sold at $25. "They also offer a free, print at home, downloadable version of their game, which operates under a Creative Commons license. "
• In their first two years of business, they made around $12 million.
• A big part of what helped get Cards Against Humanity get exposure was offering a free print-and-play version of the game on their site for download.
• "On Amazon alone, the base game and its expansions sell an estimated 90,000-120,000 units per month, for over $1,500,000 in sales.

 Asmodee 

• Asmodee announced that it would release six free print-and-play versions of its games online, as part of their new ‘Print and Play’ initiative.
• The initial six games they released are all "modeled on their popular lines, with some slight modifications made to some of the titles in order to simplify the at-home printing-and-playing process."
• The games they are offering include Dobble, Dixit, Timeline Classic, Unlock, Cortex Challenge, and Combo Colour.
• Dobble was the biggest-selling game in 2019 in the UK and sold its one-millionth copy that year.
• The actual Dobble game is priced at $21.38 on Amazon.
• Before Unlock! was officially released in 2016, a print and play demo of the escape game was offered online. "Unlock! Heroic Adventures," one of Unlock's games, is priced at $42 on Amazon.

Summary

• For the initial hour, we tried identifying as much of the requested information as possible. We were mainly able to identify some early insights for Cards Against Humanity and some of Asmodee's games such as Dobble and Unlock!.
• Based on the available information, it appears that the print and play versions of these games were initially offered as free demos and used as a marketing tool. In the case of Cards Against Humanity, its free version was said to help in its marketing strategy.
• Specific examples of commercially successful (money-making) print-at-home games (alone) did not appear immediately available in this search.
• In the course of our research, we come across other print and play games, in general, which might also be of interest. We can continue the research to identify some of the best-recommended print and play games available.
• We can also look more into the commercial success of Card Against Humanity if this is also of interest.
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