Prepared for Olivier | Delivered March 19, 2020
Fashion Photography and Online Fashion Distributors
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To provide an overview of how the fashion photography market relates to the biggest online fashion distributors, such as Amazon, Farfetch, Netaporter and Yoox, in order to understand the fashion photography market.
None of these companies provide photography budgets or spending that is publicly accessible. Information on any photography teams that they have is also hard to find and mostly out-of-date. However, we were able to find job listing which allows us to establish the existence in-house photography teams. Through Netaporter's online magazine, we were also able to find a number of photographers and studios they work with.
are uploaded by the seller, so research into this area has to be into these specific brands rather than through amazon.
photograph FBA products
for sellers. Pricing is from $50 for a simple product to $150 for fashion images requiring a model.
Netaporter launches an online magazine,
. It features fashion
shot by separate studios, such as
Lucas Flores Piran
use images sourced via Getty Images, photographed by individuals such as Ron Galella.
Other companies that have been credited in articles in Porter include
and individuals such as
prices images from £125 to £375 per download. This means an article with five images, such as the one found above, could cost from £625 to £1875.
Netaporter has their own
and studio where they take photos of their products.
two original films
a week and features one thousand products in their photos and articles each week.
Netaporter refuse to be specific about the editorial's budget, but they have stated they have an in-house team of
six writers, editors, designers and photo editors
as well as using freelance photographers.
to shoot for their online catalog.
Farfetch also has a
that work in a creative production studio that photograph products (both Still and On-Model) for their online catalog.
Yoox has a photography team responsible for shooting their products. A J
working on this team is estimated to have a salary of $48,000.
in June 2014.