Prepared for Adam | Delivered July 22, 2019
Figma Competitive Landscape
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Determine the competitive landscape of Figma and its competitors in the SaaS design tools space. The information will be used to know more about Figma's position in the design tool marketplace as compared to companies providing the same service.
Figma offers a browser-based tool that allows users to "
design, prototype, and collaborate
" on a design project.
The tool enables teams to work with each other at every stage of their
design work in real-time
Each individual oversees their area in the creative process while
keeping in sync
with the rest of the design work. This happens in
all the platforms
that are used by the team.
Figma assures designers that there is
no danger of overwriting incidents
. There is also
of files being outdated.
Teams can easily
send a link
to gather inputs, consolidate change requests, and let stakeholders modify designs.
As for the developers, they can always view the
most current design
in real-time. They can analyze elements,
export portions of the work
, and obtain the code.
Figma's tool can also help in improving a
design team's efficiency
while maintaining flexibility.
Its team library features allow for
without requiring additional common storage drives or other tools.
Teams can manage the manner and schedule of
by using publishing workflows.
Teams can also complete their design work in
and with a more uniform look using the same scalable elements in all the related design files.
Layers can also be accessed easily for
more efficient text
and images editing.
Various attributes of design work such as "
colors, text, grids and effects
" can be made uniform and simple in all the devices using Figma's exclusive grid styles.
Workflows can also be conveniently designed by
simply linking screen
s and annexing elements such as "
interactions, transitions, overlays
," and others. The
can then be sent to the right resources for further inputs.
The company also boasted that it can help in building design work that is also scalable through its
standard design elements
Figma's product is
free for individuals
under its Starter plan.
For its Professional plan, the fee is
$12 per editor
per month if billed annually. The price goes up to
$15 per editor
per month for monthly billing schemes.
The company also has an Organization plan that has a
$45 per editor
monthly charge that is billed annually.
Figma's clients include
Twitter, Zoom, Coinbase
, Dropbox, and others.
A senior design manager at Twitter gave the following testimony about Figma's tool: "
After that first experience
of sending a Figma link out and seeing others immediately jump in, there is no going back."