Research Outline

Pretzel Trends


Determine new formats, tastes, and trends in the field of pretzels for a benchmark research.

Early Findings

Pretzel Trends

New Pretzel Formats and Flavors

New Flavors from Pretzel Manufacturers


  • Increased competition in the pretzels sector are driving industry players to continue to launch new pretzel varieties.
  • However, new healthy diet trends that discourage the consumption of key pretzel components such as flour, salt, and sugar are expected to reduce the demand for traditional pretzels that are made with these ingredients."
  • Given this health trend, manufacturers such as From the Ground Up are now producing healthier varieties of the snack that incorporate natural and vegan ingredients such as cauliflower and cassava.