Prepared for Igor | Delivered January 6, 2020
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Determine new formats, tastes, and trends in the field of pretzels for a benchmark research.
New Pretzel Formats and Flavors
Based on an IBISWorld market study, most of the pretzel players have been testing
various new sweet and savory pretzel flavors
These players have released new pretzel varieties that have
cinnamon, raisin, jalapeno, or pepperoni
The pretzel players have also been offering new flavors of
dipping sauces such as mustard
, marinara, caramel, and icing.
Pretzel stores have also taken advantage of the versatile attribute of the dough used on pretzels by
encasing hot dogs
with it or turning it into a sandwich.
New pretzel varieties that have been recently introduced include
that have peanut butter or chocolate fillings.
Manufacturers are also offering more
gluten-free pretzel varieties
Pretzel producers are also starting to incorporate
natural and vegan ingredients
into the product.
New Flavors from Pretzel Manufacturers
Snyder's of Hanover
recently released three new types of pretzel products.
One is the "
Cheddar Ale Pretzel Pieces
", a limited-edition variety of a well-known dip.
It also released its "
Cinnamon and Sugar Pretzel Pieces
" where sweet and savory flavors have been blended together.
The company also manufactured a healthier option in the form of the "
Gluten-Free Hot Buffalo Wing Pretzel Pieces
This pretzel variety incorporates a "
zesty, buffalo flavor
" without gluten, soy, dairy and eggs.
The Martin House Brewing Company released its
pretzel stout product
The product contains more than
six pounds of ground sourdough pretzels
for each barrel.
Rold Gold, Pepsico's Frito Lay's pretzel brand is also releasing a new pretzel variety called "
Flamin’ Hot Thin Crisps.
This product will combine the traditional pretzels with the
company's Cheetos brand.
in the pretzels sector are driving industry players to continue to launch new pretzel varieties.
new healthy diet trends
that discourage the consumption of key pretzel components such as flour, salt, and sugar are expected to reduce the demand for traditional pretzels that are made with these ingredients."
Given this health trend, manufacturers such as From the Ground Up are now producing healthier varieties of the snack that
incorporate natural and vegan ingredients
such as cauliflower and cassava.