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Research Outline

Prepared for Nick | Delivered November 29, 2019

Future – Personalized Fitness

Goals

To provide a competitive landscape of Future including company overview, revenue/financials, business model, subscription fees, number of users, competitive advantage, and reasons why the company was identified as a competitor of Future.

Early Findings

  • According to Owler (also cited by Crunchbase), the top 3 competitors of Future are Crossfit, Sworkit, and Daily Burn.
  • An article by Tedcrunch states that the closest competitor to Future is Fit.net.

Future

  • While the revenue figures for Future was not available, Tedcrunch has reported that Future charges $150 per month with 95% of users staying with the app for 3 months and 85% for 6 months.
  • The number of subscribers of this app was not publicly available.

Sworkit

  • According to Crunchbase, Sworkit has a revenue of $2.4 million.
  • There are 2 subscription options: $59.99 annually or $9.99 monthly.
  • According to a Harvard Business Review article, 1.5 million people use Sworkit monthly but only a small proportion are paid users.

Daily Burn

  • Daily Burn has a revenue of $3 million according to Crunchbase.
  • It has a 30 day free trial, then a $19.99/month subscription.
  • Daily Burn had around 2.5 million members as of 2017.

Fit.net

  • Its revenue according to Crunchase is $3.1 million.
  • While it has been reported that Fit.net has been closed down, the company website is still functioning. We can search further to see if the company is still in business.