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Research Outline
Prepared for Sheena | Delivered December 18, 2019
Top Apple Varieties
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Goals
To obtain data on the top 10 apple varieties by provinces in China, India, Vietnam, and Indonesia. This data will be provided in sales and in volume.
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Early Findings
India
75%
of all fruits imported into India are apples.
In 2016, the country imported
350,000
metric tons of apples. In 2017, the value stood at
240,000
.
The
main suppliers
of apples for this market are China and the US.
Club apple varieties
are on high demand in India.
Royal Gala
takes a large part of the market share. Other close competitors are
Red Delicious
and
Pink Lady.
A huge part of the Indian market is made up of
millennials
. For this reason, the
digital market
is a great aspect to consider when selling/introducing items into the market.
China
Aomori apples
are strongly popular in the China market.
China is one of the
largest premium marketplace
for apples. There is a growing desire and new taste for different apple varieties.
The Chinese consumers
peel apples
.
China has witnessed an increase in disposable income due to the
one-child policy
, therefore, millennials are more interested in new tastes and use food as a show of
status
.
This market does not have as much material need as previous generations. For this reason, most are interested in
new tastes
and experiment with the food they eat.
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