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Research Outline
Prepared for Rasmus | Delivered December 20, 2019
Global Dipping Sauce Market for Chips/Crisps
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Goals
To identify 2-3 more recent, emerging, or future trends within the global dipping sauce market for chips/crisps.
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Early Findings
The sales of dips is predicted to reach
$3.4 billion
by 2020.
A couple of trends in the dips market are documented below.
Healthy but Bold Flavors
The dips market has seen an increase in the consumption of new and bold flavors that are healthy at the same time. These dips are experimental in nature and tend to be
vegetable-based
.
Consumers are open to try new flavors with
34%
reportedly buying new flavors.
Consumers that are looking for both health and new flavors at the same time enjoy munching on "
new vegetable-based hummus flavors
like Zesty Sriracha Carrot and beet hummus".
Premium Dips
Premium dips, specifically cream cheese and cream-cheese-based spreads, have shown a growth of
12.4%
over the last 5 years.
The dense cream cheese spread has been known to
pair well with tortilla chips
.
Customers have been reported to bring cheese-based dips to
parties
as well.
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