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Research Outline
Prepared for Rasmus | Delivered December 20, 2019
Global Packaged Dip Market
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Goals
To understand the ball-park market shares and product offerings for PepsiCo-Strauss Group, Kraft-Heinz, and T.
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within the global packaged dips market.
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Early Findings
During our preliminary research, we were able to provide the product offerings for PepsiCo-Strauss Group, Kraft-Heinz, and T. Marzetti within the global packaged dips market. Below is an overview of our early findings.
PepsiCo-Strauss Group
The PepsiCo-Strauss Group own two brands of packed dips;
Sabra and Obela
.
Sabra
is the name the brand name used throughout North America, and
Obela
is used outside of North America.
Sabra's products include
hummus and guacamole
dips.
S
a
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r
a
offers a range of hummus flavors including, but not limited to,
caramelized onion, jalapeno, and lemon twist
.
Obela's products
include hummus, guacamole, tzatziki, spreads, and on-the-go options.
Obela also offers a
variety of hummus flavors
including, but not limited to, roasted pine nut, sweet beetroot, and savoury garlic.
Marzetti
Marzetti produces a variety of
veggie dips, caramel dips, and fruit dip
s (the latter of the two may not necessarily be used for chips).
The company has a variety of veggie dip flavors including, but not limited to,
ranch, dill, and spinach
.
Some of their
fruit dips
include strawberry cream cheese, light french vanilla yogurt, and chocolate.
Kraft-Heinz
Kraft-Heinz has
three brands
globally that produce dips for chips. Those brands include Philadelphia Cream Cheese,
A
t
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, and The Good Taste Company.
Philadelphia produces
cream cheese dips
that range in flavors from jalapeno cheddar, spinach artichoke, and buffalo.
A
t
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o
s
focuses on Greek food, so they produce
hummus
. Their
flavors include
, but are not limited to, artichoke garlic, roasted red pepper, and black olive.
Lastly, the Good Taste Company, which is a brand in
New Zealand
, produces
specialty dips as well as hummus
.
Some of their
specialty dip flavors
include butternut and roasted almond, avocado feta and mint, and black bean and
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.
Their
hummus flavors
include garlic lover,
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tomato, and
B
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b
a
g
a
n
o
u
s
h
.
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