Research Outline

Competitive Landscape: HostGator


To obtain a competitive landscape for HostGator that focuses on their target audience, marketing, creative examples, and its differentiation factor.

Early Findings


  • In 2016, HostGator received the following awards:
    • They received "The Best Host to Grow With" award from and an overall 5 out of 5 star reviews based off several servers and consistent response time.
    • PC Magazine awarded HostGator with multiple Editor's Choice awards for their overall web services, their "Shared, Dedicated Server, and Managed WordPress hosting plans."
    • WPBeginner awarded HostGator "The Best Business Hosting" platform. They also awarded them an overall 5 out of 5 star review.
  • With about 12,000 servers under management, HostGator has seen a 90% customer satisfaction rate.
  • HostGator's server reliability ranks high.
  • Their customer support is available 24/7/365.

Target Audience