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Research Outline
Prepared for Ryan | Delivered January 20, 2020
Namecheap and Ionos
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Goals
To complete a competitive analysis of Namecheap and Ionos. Information to be provided will include each company's target audience, marketing, creative examples, and the differentiation they have in the market for media decisions.
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Early Findings
Namecheap
Namecheap is a
domain registration and web hosting
company.
The company's service offering is segmented into
domains, hosting, WordPress
, security, SSL certificates, and Transfer to Us.
Namecheap targets three types of audiences in marketing its products i.e.
individuals, businesses, and resellers.
Namecheap's marketing strategy makes use of
social media marketing
,
referral marketing
, email marketing, search engine marketing via paid ads and SEO, and
display marketing
.
In terms of traffic, the company is currently ranked
6,185
globally and
3,549
in the United States.
The above ranking was determined using Namecheap's monthly traffic of an estimated
6.59 million
visits.
The United State's accounts for a majority of the traffic at
26.79%
followed by India at
6.52%
, and China at
5.93%
.
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