Prepared for Ryan | Delivered January 20, 2020
Namecheap and Ionos
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To complete a competitive analysis of Namecheap and Ionos. Information to be provided will include each company's target audience, marketing, creative examples, and the differentiation they have in the market for media decisions.
Namecheap is a
domain registration and web hosting
The company's service offering is segmented into
domains, hosting, WordPress
, security, SSL certificates, and Transfer to Us.
Namecheap targets three types of audiences in marketing its products i.e.
individuals, businesses, and resellers.
Namecheap's marketing strategy makes use of
social media marketing
, email marketing, search engine marketing via paid ads and SEO, and
In terms of traffic, the company is currently ranked
in the United States.
The above ranking was determined using Namecheap's monthly traffic of an estimated
The United State's accounts for a majority of the traffic at
followed by India at
, and China at