Research Outline

Hal Target Market


Identify the demographics and psychographics of the market that would most benefit from the personal assistant app, Hal. Compile a list identifying participants based on demographic and psychographic characteristics such as age, gender, income, hobbies, spending habits, and values.

Early Findings

  • Industries that are most likely to use virtual assistants are law, accounting, finance, charitable organizations, and marketing firms.
  • Children are interacting with smart-phone assistance for things such as answering questions, playing music, and helping with homework.
  • In the US, roughly 33.4% of women and 33.3% of men use voice-based personal assistant applications.
  • Smart-based personal assistant usage is growing in the online consumerism realm, with 1 in 5 people reportedly using Amazon Echo to make purchases.
  • The most common uses of digital assistants are for appointment reminders, email alerts, traffic and weather alerts, sporting event results, and online consumerism.