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Research Outline
Prepared for Alex | Delivered August 21, 2019
Health/Fitness Demographics
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Goals
Understand which generation is most likely to participate in health/wellness/performance/lifestyle trends like vegan, ketogenic, gluten free, brain optimization, triathlete, Ironman, etc.
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Early Findings
Exercise
According to a study by Neilson, Millennials account for
48%
of regular exercisers, Gen X accounts for 32% and Baby Boomers account for 20%.
Baby boomers spend the most time leisurely exercising on average
5.49-7.75 hours a da
y.
Gen X spends an average of
4.4-4.54 hours
on leisurely exercise per day.
Millennials spend an average of
4.22-5.02 hours
on leisurely exercise per day.
Healthy Eating
40%
of millennials cut back or cut out carbonated beverages from their diet.
Millennials account for
30%
of the market for ethical purchases related to health trends.
Gen Y
is active in meal planning.
As of 2018,
7% of millennials
were vegetarian and 3% were vegan; 8% of Gen X was vegetarian and 4% were vegan; and 3% of baby boomers were vegetarian and 1% was vegan.
In 2019,
31.1%
of millennials expressed interest in low carb diets, 23.5% expressed interest in low calorie diets, and 19.3% expressed interest in the ketongenic diet.
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