Prepared for Simon | Delivered December 12, 2019
Health and Wellness Apps
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Identify the in-app subscription pricing models (including free trial periods) of the top ten health and wellness iOS apps in order to inform a pricing strategy for a new health app.
Ranking the Top 10
December 10th, 2019
, the top ten health and wellness apps by Apple Store ranking were Calm, SHRED, Flo Period & Ovulation Tracker, Fitbit, BetterMe, Lunar, MyFitnessPal, Reflecty, Life Advisor, and Muscle Booster Workout Tracker.
health and wellness apps in the Apple Store as of December 10th, 2019, were Calm, Weight Watchers, MyFitnessPal, Headspace, SWEAT, BetterMe, Muscle Booster Workout Tracker, Flo Period & Ovulation Tracker, Noom, and Lose It!.
The Apple Store's
popular app ranking
lists the top ten health and fitness apps as MyFitnessPal, Fitbit, Lose It!, Calm, Nike Run Club, Headspace, Map My Run, Flo Period & Ovulation Tracker, Weight Watchers, and Sweatcoin.
most popular paid
health and fitness apps in the App Store are AutoSleep Track Sleep on Watch, The Wonder Weeks, My Macros+, Couch to 5K, HeartWatch, WaterMinder, Streaks, Full Fitness, Stamena, and Instant Heart Rate+ HR Monitor.
Calm, Flo Period & Ovulation Tracker, Fitbit, BetterMe, MyFitnessPal, Muscle Booster Workout Tracker, Weight Watchers, Headspace, and Lose It!
the nine apps listed more than once in the aforementioned four rankings.
Calm was a "
Best of 2018 Award Winner
" from Apple.
Calm has a
period with seven sessions of ten minutes each.
After the trial period, users can access the full catalog of sessions through a
The prices of subscriptions are
per year and
for a lifetime subscription.
As of December 12th, 2019, Calm is offering a limited-time
30-day free trial
Flo Period & Ovulation Tracker
Flo Period & Ovulation Tracker was the
Health & Fitness app in the App Store worldwide in August 2019.
Flo has a
version, and some paid premium options have a free trial period.
The one-month subscription is
, the three-month subscription is
, the six-month subscription is
, and the one-subscription is