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Research Outline
Prepared for Shelli | Delivered April 14, 2020
Healthcare Market Research Industry
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Goals
To provide 5-7 insights on the healthcare market research industry as a whole.
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Early Findings
Our research on the healthcare market research industry revealed insights. Here are the key pieces of information we found:
Healthcare Market Research Industry
Healthcare
is a large and often complex niche
within the market research industry
. Researchers focus on many career specialties, medical plans, patient types, diseases and conditions, and much more.
The
healthcare market research industry
is a rapidly growing business sector that forms a crucial part of the economy in every developed nation in the world.
Medical marketing research companies
provide the expertise needed to understand the
healthcare industry
by
recruiting and giving access to a wide range of medical professionals
who can help deliver insight into the healthcare industry through interviews, focus groups, studies and surveys.
Medical marketing research companies
also provide access to collect
important insights from patients
by segmenting them demographically and by their experiences with a number of illnesses and diseases, from the very common to the extremely rare.
Focus groups
are becoming a
key method of conducting qualitative market research
in
healthcare
. This type of research can help health professionals develop education programs that have become important as more countries embrace cultural diversity and seek to better understand the needs of minorities and other vulnerable groups who are facing disparities in healthcare.
SIS International Research
is a leading global healthcare market research firm.
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