Wonder

Research Outline

Prepared for Bill | Delivered January 31, 2020

Identifying Executive Employees at Luxury Hotels

Goals

Identify employees at luxury hotels who hold the position of Head of Branding, Head of Marketing, Head of Guest Experience, Head of Sustainability, or similar, with 50 employees at 50 different hotels preferred for the purpose of building a lead generation list.

The preferred hotels are not mega-chains but do have multiple properties. If the hotel is part of a group, the group should be named.

Early Findings

Executive Employees at Luxury Hotels Josh Hargrove is general manager at Prince Waikiki, a luxury hotel in Hawaii that was recently ranked as a Leader in Sustainability. 
 Jonas Malheiro is vice president of sales and marketing Europe and Americas for Jumeirah Hotels and Resorts. Jumeirah operates luxury hotels in the Middle East, Europe, and Asia and is part of Jumeirah Group. 
 Neslihan Cafer-Montez is director of sales and marketing for the Marmara Manhattan and the Marmara Park Avenue hotels. 
 Mike Dini is listed as director of marketing at Golden Gate Hotel and Casino in Las Vegas, which is managed by Desert Rock Enterprises (one location only). 
 Dale Smith is director of sales and marketing at Andaz Costa Rica Resort, part of the Hyatt Group. 
 Jeff Marshall is director of sales and marketing at the Hotel ML in Mount Laurel, New Jersey. 

Summary of Early FindingsThe research team began by searching via LinkedIn. Initial results were mixed with hospitality groups, which had to be filtered out. Additional results included large hotel groups such as Interstate Hotels and Resorts, which were similarly filtered out. Hotels that had single locations only were not filtered out for this initial high-level search. Hotels were not specifically sorted as being luxury locations for this initial search.

Based on the results of the first hour of research, additional employees who hold the position of Head of Branding, Head of Marketing, Head of Guest Experience, Head of Sustainability, or a similar title can be identified. Our recommendations are as follows: