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Research Outline
Prepared for Gabriel | Delivered March 31, 2020
Top In-flight Magazines
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Goals
To provide a list of top in-flight magazines by readership (in the US and Europe) and website URL. The information provided must be relatively up to date and it will be used to contact the airlines about advertisement.
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Early Findings
Top in-flight magazines by readership in the US
American Way
by
American Airlines
is one of the
leading airline magazines
in the US and it reaches more than
16.7 million
passengers every month.
Delta Sky
by
Delta Airlines
is one of the
most-read
in-flight publications in the world and it reaches more than
6.2 million
readers every month.
Top in-flight magazines by readership in Europe
Up Magazine
by
TAP Air Portugal
won the awards for Europe's Leading Inflight Magazine in
2017
and the World's Leading Inflight Magazine in
2018
and
2019
at the World Travel Awards. UP magazine also won the awards for Europe’s Leading Inflight Magazine in
2015 and 2016
. UP Magazine reaches more than
1 million readers
every month. TAP is Portugal’s
leading airline
and member of the Star Alliance.
Lufthansa Magazin
by
Lufthansa
is one of the
largest circulating
in-flight magazines in Europe. According to IPSOS data, Lufthansa Magazin's coverage is
1.56 million
readers every month.
Summary Of Our Early Findings Relevant To The Goals
Our one-hour research has provided two of the leading in-flight magazines in the US and two of the leading in-flight magazines in Europe and the number of for each magazine per month.
Additionally, our research showed us that no up to date pre-compiled lists of the top in-flight magazines by readership are available in the public domain. The earliest list found for the US was from
2013
and therefore, this was outdated and was not included in our research.
However, we were able to approach this research by first checking for the largest airlines in the US by the number of passengers then check for the readership data of their magazines.
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