Prepared for Luke | Delivered October 30, 2019
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To obtain information about Shiseido, including its innovation strategy, innovative new products/features launched, and how it compares with competitors in terms of innovation.
In terms of technology, Shiseido's vision is "to be the
best innovative beauty company
The company does not limit itself to developing cosmetics alone; it also focuses on introducing and creating "
and new value that go beyond".
In August 2018, Shiseido launched an innovative collection of
that was inspired by the Japanese tradition of '
, which means 'harmony with nature'.
, a rival brand in terms of hair products, has inititiated
aimed at improving its hair technology.
As of December 2018,
was working on developing an "innovative procedure to rejuvenate, and hopefully one day, fully regenerate
new hair follicles