Wonder
Sign up
Log in
Research Outline
Prepared for Luke | Delivered October 30, 2019
Shiseido Innovation
Review your project details
Goals
To obtain information about Shiseido, including its innovation strategy, innovative new products/features launched, and how it compares with competitors in terms of innovation.
View less
Early Findings
In terms of technology, Shiseido's vision is "to be the
best innovative beauty company
".
The company does not limit itself to developing cosmetics alone; it also focuses on introducing and creating "
unprecedented products
and new value that go beyond".
In August 2018, Shiseido launched an innovative collection of
skincare products
that was inspired by the Japanese tradition of '
washoku'
, which means 'harmony with nature'.
Sangamo Therapeutics
, a rival brand in terms of hair products, has inititiated
clinical trials
aimed at improving its hair technology.
As of December 2018,
HairClone
was working on developing an "innovative procedure to rejuvenate, and hopefully one day, fully regenerate
new hair follicles
".
View less