Prepared for Audris | Delivered November 13, 2019
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To understand why people purchase clothes at factory outlets (also known as outlet stores, or factory shops). This research would be used to show that factory outlets will experience increased demand in the future.
According to a report by Dave Ramsey, as of February 2014, there were over
outlet locations in the United States. Through bargain shopping, these outlets generated between
Ramsey mentions that outlet shopping is a pastime in America that is
not losing traction
. An increasing number of outlet stores are "
to major metropolitan areas and catering to their urban clientele".
Value Retail News reported that the average discounts offered by factory stores is
A study by Consumer Reports discovered that most goods at outlet stores were "
3% to 72% cheaper
than retail locations".
Postoast also mentions that factory outlets are
compared to retail stores, showrooms, or malls. These items are cheaper at factory outlets even though they are manufactured by the same brand.
Some reasons responsible for cheaper pricing at factory outlets include
clearance of stock
, labeling defects, slight design fluctuations, and oversupply.